STHLM Xperience Conference

Welcome to this year's STHLM Xperience Conference. A participatory conference with lectures, practical tips, and workshops. Speakers on stage are experts in their field. You will hear from a Language Consultant, the 'IT Woman of the Year 2015', a Business Developer Manager, a UX Writer, a Digital Designer and many more. And our keynote speaker Katarina Gospic with an M.D., Ph.D. and a M.Sc. in Physiology. You don't want to miss this line-up!  

Design for the Future We Want

Design has a huge impact on people’s lives and the environment. A product or a service can make it or break it very quickly. But what products and services last in the long run? What we design today can have a lasting impact on the world and that means that we need to design for a sustainable future.

One part starts with the basic knowledge of our own brain. We need to begin with the understanding of how our brain works, and how it is designed for a time and a lifestyle that we no longer live in. How does digital interfaces, products and services help us in our daily lives and can we combine these with design for a sustainable world?  

This year's keynote speaker will be talking about how we as humans are going to last in a stressful environment and at the same time be able to perform at top.

Date: 14 November 2019 (World Usability Day)
Location: Operaterrassen, Karl XII:s torg, Stockholm  
Time: Doors open at 8:00, conference starts at 9:00

Keynote speaker

Katarina Gospic
Director of Neuroscience at Spinview Global

Katarina Gospic is an M.D., Ph.D. and a M.Sc. in Physiology from the Karolinska Institute. She has 15 years of experience in brain research and neuroeconomics. Dr. Gospic is an entrepreneur and 2018 she started as the Director of Neuroscience at the VR/AR company Spinview Global to work with ehealth and prop tech. She has several years of experience lecturing, both within and outside academia, and has an ability to make difficult things easy to understand and implement abstract research into actions that boost health, performance and wellbeing. Dr. Gospic is the author of six books and a frequent guest in media.


Yiota Demetriou
Speculative Experience Designer & Multimedia Artist/Scholar

Dr. Yiota Demetriou is a polymath and “can’t JUST do ONE thing”. She is a speculative experience designer, a storyteller, human scientist, and award-winning multimedia artist-scholar, with expertise in UX, embodied cognition, and HCI. Her work is informed by multidisciplinary collaborations and the collision between creativity, science, and computing. She is passionate about peoples' lived experiences and audience behaviours, her work explores how these stories can influence the social systems these inhabit. Yiota’s research and work - artistic, commercial, and academic - merge ethnography, human perception, cultural and design probes, and participatory design. Demetriou designs, produces, lectures, researches, and consults on the innovation of audience engagement and interaction through multisensory experiences for a range of media platforms, and across different industries. She has produced and created such works for exhibitions, performances, games, museums, galleries, and archives, for speakers, XR, interactive reading experiences; and has consulted on R&D from smartphone apps to micromobilty vehicles.

She is the founder of Performance and Live Art Platform, a cultural enterprise for emerging cultural workers based in Cyprus and beyond; and co-founder of CyArtHub, aimed at the development of multidisciplinary collaborations, cultural advocacy, and opportunities for creative individuals, start-ups, and organisations, across borders. She is currently undertaking research at Brunel University in London, and is a lecturer of Applied/Creative Computing and HCI at Bath Spa University. All this whilst touring the launch of her interactive book, To You (, reviewed as an antidote to the digital age.

Andrea Rognan
Content Designer at NTB Arkitekst

Andrea Rognan is a content designer and language consultant at NTB Arkitekst. The past few years, she has developed content in conversational user interfaces for both governmental institutions and private companies in Norway. Her background is from copywriting and science communication. She has a masters in modern rhetoric. There, she studied conversation analysis and sociolinguistics. This is something she has included in her work with conversational interfaces – in search of a more human way of communicating through machines.

Malin Misaghi & Alfred Guirguis
Business Manager and Development Consultant at Zington

Malin Misaghi - Business manager & Senior design consultant engaged in the era of digitization and accelerating change - devoted to creating human value, developing business opportunities and analyzing the future.

Alfred Guirguis - business development consultant, works with a holistic perspective, where market change, business structures, and human beeings colide. Alfred has worked in many industries and various businesses driving development. His own drive comes from the desire to create value for individual humans and society as a whole.

Frida Morberg
Head of UX at Conversionista

Frida is a data-driven UX Designer and researcher that has embraced the quantitative side of UX in her work. Changing behavior and creating experiences that has true value for the user and the business has always been a focus for Frida. As Head of UX at Conversionista, Sweden's leading CRO company, she redefines what it truly means to work data-driven in design.

Unn Swanström
UX Designer at Doberman

During the day Swanström works at Doberman, an international experience design firm based in Stockholm and New York. 

At night she transforms into a glitter clad, horseback-riding, ballet-dancing human-shaped being. Fighting boredom one cat picture/design meet up/adventure at the time. Unn is co-organiser of Designers in Stockholm meet-up. Loves her cat, Arnold.

She won the award 'IT Woman of the Year 2015' for her never-ending pursuit to make the tech industry more inclusive and fun.

Jane Ruffino
Co-founder and Content Design Lead at Character

Jane Ruffino is a Stockholm-based content designer and UX writer. She is co-founder of content design consultancy, Character, which helps organizations in Europe and North America to use language to shape products and services. Jane is also an archaeologist, researching issues around digital data and the heritage of the future, and is a doctoral candidate at Södertörns Högskola.

Ulrika Dettner Larsson
Design Management Team Lead at SEB

Ulrika leads the design management team at SEB, and is the product owner for SEB’s component library. She started out as a programmer but quickly realised that was not her true game. She has a degree in graphic design but more importantly, has worked as a devoted interaction designer for many years. Her true calling though is structure. And chocolate cake. Always chocolate cake.

Olof Norin
Co-founder at ImagineCare

Olof Norin MD/PhD is a Swedish physician, researcher and entrepeneur on a mission to prevent you from having to visit him in the clinic. His clinical background include prevention and management of common mental health issues such as stress, anxiety and burnout. Besides from his clinical work and research projects, he has also founded ImagineCare to bring home monitoring and increased freedom for persons with chronic disease.

Kathrin Wolf
Senior Manager Digital Analytics at adidas

Kathrin has been working with data all her professional life and enjoys bringing the Consumer Voice to life in her current role at adidas. Working with qualitative analytics allows Kathrin to embed consumer insights across the business, and together with her colleagues, ensure that the Consumer is at the heart of every decision. 

When not enjoying data, you can find her in a boulder gym or exploring her adopted hometown of Amsterdam. 

Kea Zhang & Joakim Bording
UX Lead and Digital Designer at Teston

Kea Zhang – Product manager and UX lead at Teston, where she’s leading the team, managing product priorities, and putting out fires on a daily basis. Her background is in UX, HCI and Psychology, and her experience ranges from agency work, to startups and the corporate world. She’s truly passionate about product process, organising meetups, and tea. 

Joakim Bording – Digital designer in Behalf and co-founder of Teston. Joakim spends his days helping startups and established companies to innovate through design. He has a Master’s in interaction design from the University of Oslo and has worked with the web since 2005.

Martin Christensen
UX Coach and Mentor at Zington

Martin has been helping people using and building services and products through well-founded UX design and collaborative Agile coaching since 2001. His goal is to always create something that is better than the current state – better for the coworkers, for the business and for the users. Today, Martin is a coach and mentor at Zington Xperience.

Egle Obcarskaite
Ethical Innovation Designer

Egle Obcarskaite is an innovation designer focusing on strategy and business design. Academically trained in both philosophy and digital management, she connects the two traditionally separated areas in order to explore ethical innovation design as a competitive business advantage. Convinced that the ethical awareness and responsibility around new technologies and new business models is as important as never before, Egle shares her knowledge, insights and questions through lecturing at schools such Hyper Island and Berghs School of Communications, as well as at design industry events and conferences. 

Workshop facilitators

Kea Zhang

Andrea Rognan

Olof Norin

Martin Christensen

Jonatan Lidström & Caroline Åkerblom

Jonatan is a UX designer that aims to ensure that products and services are useful, intuitive and loved by the end users. He is a big believer in cross-functional teams, which means that he uses methods and tools that ensures that different skills and perspectives are taking part in the design process.

Caroline is a UX Designer with her heart in the later stages of the Design Thinking process. With a background in test and QA she knows that good ideas are great, but without the right prerequisites to develop and deliver them, good ideas will remain just that; ideas

Annika Mossberg & Yelena Koselnik

Annika Mossberg is an experienced UX designer with a great passion in using qualitative methods to gain user insights. She just got to understand users drivers, needs and behaviors. Recently she’s been performing qualitative analyses with children and their parents designing for a whole new concept and product. Annika believes that by empathize with the users, understanding business and technology - with a shot of humility and self reflection she will be able to contribute to a better world and future.

Yelena Koselnik is a warm and open-minded UX designer fascinated by people and their behaviour. She has a technical background as a former coder and with a MSc in HCI from KTH. This combo helps her to translate user needs into friendly digital solutions. Before she started working with the forest industry, she worked with children and young adults in a project to help empower their communication with social services. She is co-organiser of UXPub and Femmes in UX meet up in Stockholm.


Caroline Ravn

Caroline Ravn is one of few female magicians in the world. She has received several medals in magic competitions, both in Sweden and in Scandinavia. She was awarded ‘Most Inspiring Person of the Year’. Her show has sold out in theaters from Stockholm to New York. She takes on the audience with charm, magic and humor. 

Read more

Need a place to stay?

If you need to travel to Stockholm and find accommodation we have been doing some research for you. This year STHLM Xperience Conference has a deal with Hobo Hotel.

“A city center hub. Hobo is a boutique hotel in Brunkebergstorg in central Stockholm – but it’s far more than just a hotel. Hobo is our idea of community. A place where we live, work, create, learn and have fun together."

Read more about the offer from Hobo Hotel.

Conference Venue

The conference will be held at Operaterrassen. Operaterrassen is located at Karl XII:s torg, only a few minutes from the subway or tram.


Contact us at if you have any questions or feedback about the event. See you at the conference!

Tommy Marshall

Veronica Wallström

We hope to see you on November 14th.

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